2011 Museum Institute at Sagamore

We will explore the following topics at this year's Institute...

Elizabeth Trever Buchinger, Co-Founder & Brand Strategist, Paperkite Creative Communications

Lean, Effective Promotion

Once upon a time, marketing and promotion meant managing an ad budget and distributing a few, well-placed brochures, posters and flyers. Today, it seems like it’s all about websites, Facebook, Twitter, blogs, Foursquare, YouTube and whatever new social media buzz word gains popularity. Just learning about all these tools seems like a full-time job, and you still have to manage all the traditional marketing and PR.

This session will help participants define goals and determine the most lean and effective way to use all the available promotional tools to meet those goals. Using a modified “open space” approach, participants will be able to explore real, practical questions and solutions, share experience and knowledge and walk away with a clearer idea of implementation and how to measure success.

Robert Bullock, President, Archives Partnership Trust

Breaking the mold: The secret of not-for-profit leadership

In this interactive session, Bullock will draw from three decades of government, industry and not-for-profit experience to demonstrate the importance of leading with unconventional courage and vision.

Q Cassetti, Principal, Luckystone Partners

Turning a Whisper into a Shout! Using DIY Tools to get your message out.
Following on the more strategic approach Elizabeth Trever Buchinger will be discussing, I will introduce a barebones, “DIY”(do it yourself) approach to getting your word out to the many audiences you have to establish a local, regional and national following on a tiny budget. I will go through how I get the word out (electronic, print media along with events, networks etc) and share my closely held rolodex of the easiest, best and most inexpensive suppliers on the web.

Robert Cassetti, Senior Director, Creative Services & Marketing, Corning Museum of Glass

Proposed topic: Leading the way through change

Suzanne DeVegh, Program Officer, Japan Society & Maria Dembrowsky Nigro, Manager of Public Programs, Hudson River Museum

Spinning Public Programs into Institutional Gold

What is a “public program”? Who are they meant for?  Why do we do them? How can they be most effective?
In this session consider the power of internal collaboration among institutional stakeholders. Discuss the role of curators, development officers, educators, marketing staff and membership coordinators in generating viable mission driven,  dynamic programs which serve existing and new audiences, drive membership, create revenue and provide wonderful marketing opportunities.

Together with MIaS colleagues develop strategies for bringing internal and external stakeholders to the table in order to help realize the maximum potential of public programs for your institution

Liselle LaFrance, Director & & Deborah Emmons-Andarawis, Curator, Historic Cherry Hill

Shiny Happy People: Creating and Recognizing Opportunities to Develop and Challenge Staff & Volunteers

This session will seek to give shape to the intangibles that foster morale and creativity within institutions of all sizes, no matter the economic climate.

Garet Livermore, Vice President for Education, New York State Historical Association & The Farmers' Museum

Lead the Way:  Engaging Controversy in Museums Public, Professional and Personal Perspectives
At some time in their careers museum professionals will deal with controversy in their institutions or communities.  Based on case studies, this session will create a conversation about how to deal personally and professionally with difficult situations from deaccessioning favorite objects to the impact of gas drilling on regional tourism

Stephanie Ratcliffe, Executive Director, The Wild Center

Museums as Conveners

Discover the Wild Center’s experimentation with acting in a convening role within the community.

Linda Ray, Consultant, LRay

Creating New Leadership Conversations among Board, Staff and Volunteers

Leaders will discover the untapped potential in collaboration that emerges when we shift attention to our gifts and capacities and ask questions that tap into our bottomless reservoirs of curiosity.

To look at the 2011 Museum Institute at Sagamore Presenter's bios click here

Click here to download the 2011 application. Or click here to view a PDF of the application